As an employer, you have a brand: an employment brand. Not widely recognised nor spoken about, your employment brand will be the made up of job seekers' and candidates' opinions and experiences.
From the minute you advertise a role right through to the day you go your separate ways, your employment brand is being evaluated (and created) by candidates and staff.
Read here tips on how to ensure you're creating a positive employment brand during those critical first encounters a job seeker has with your brand.
I often use the term “finding a job is a full time job”. It requires all the same planning, focus, hard work and motivation as you would normally apply to your ideal role. It follows that the more effort you apply during the job search process, the better the result in achieving your “ideal role”.