Can Salesforce Certifications Boost Your Earning Potential?
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Working in Salesforce, or any tech space for that matter, it can be hard to stay on top of certifications. Things move so quickly, and if you’re doing the job already, is it really necessary that you take time off to get a piece of paper that says you know what you’re doing? If your company is not forcing you, you’re already employed, and you’re not a consultant offering your services, chances are the piece of paper doesn’t seem essential.
Yet, if the question was instead, “Do you feel that you deserve a pay rise?” chances are the answer would be “Yes.”
These are two separate topics, but they are inextricably linked. Candidates with certifications tend to secure higher salaries, and employees that get certified most often win their requests for a pay rise.
Certifications boost your earning potential. Whether you’re already doing the job or not, the market indicates that certifications speak volumes. Let’s take a look at why.
Trust in certifications
For those on the job market currently, it’s easy to see firsthand that certifications help you stand out. Job ads will request them, companies will expect them, and this is understandable. It’s a universal indicator that you know what you’re doing. It places you in a category with others who have the same qualifications and easily suggests what you can do.
Suppose you’re already employed and working with Salesforce currently. It can seem a bit redundant to need confirmation that you can do a job you’re already doing, but the reality is that Salesforce certifications come with power.
When you secure new Salesforce certifications, this not only indicates to your employer what your current capabilities are, but it also tells them that your CV just went up in value in the market. If they don’t pay you the market rate, they could risk losing you. That piece of paper (or digital page) gives you the upper hand.
With a certification, you can unequivocally verify your skill set, improve your career progression opportunities, and upskill to do more advanced work. Whether we like it or not, certifications help to place candidates in categories that say you are here and you deserve X amount, as reflected in the market by others with the same certifications.
Which skills are most attractive?
Regardless of your Salesforce specialty, there are particular hard skills that are always in high demand and will set you above the competition. Understanding business models, and business acumen, for example, is extremely desirable amongst employers, as are project management and business development skills.
If you’re not in business development, that may sound unrelated to you. However, business development skills don’t need to be exclusive to business development staff. Technical staff with a knack for supporting business development are an invaluable asset in any company. If you do that and it’s not on your CV, it’s worth adding in there immediately.
Considering the in-demand hard skills, it’s not surprising that problem-solving skills, communication, critical thinking, agility, and analytical skills are the most desired of soft skills. These are the kind of skills you can get with Salesforce certifications.
Should you go out and get Salesforce certifications?
On average, about 50 percent of those who get certified also secure a pay rise of around 25 percent. If you’re wondering whether you’d be in the lucky 50 percent, it’s actually pretty easy to tell. If you’re already getting paid the same as what the market is offering for those with certifications, then it may be worth tempering your expectations. If you’re not, then certifying could help to bring you up to the amount you deserve.
If you’re on the lookout for a new Salesforce opportunity, get in touch with the team at Launch today to discuss where you fit in the market.